I wonder if the reason I look back fondly at MTV is some nostalgia-tinged remembrance of how awesome it used to be. I remember it being edgy, but goofy at the same time; able to take a chance, but not understand the market consequences, totally unaware of the buying power of its audience. If the numerous faux reality shows didn't already clue me in, the MTV movie awards just reinforced my notion of MTV's utter lack of imagination. I admit, I haven't watched for the past few years (basically because the hosts were unappealing: Jessica Alba?), but the show has turned into some weird advertising mega-monster: Orbit presents an award for dirtiest mouth? Mike Myers (tongue-in-check, I hope) plugs a Pontiac car? I am going to make an assumption that MTV actually needs the money from advertisers and they aren't, you know, just screwing over their viewers, but I have a suggestion to help keep costs down. Just use the dudes from the
Human Giant show that did most of the segue ways into and out of the actual award show. You don't need any celebrities, they really aren't necessary. You don't even need anyone to actually
give the award to, just mail it to them afterwards. Another benefit: the show would be over in about a half hour. Plus, it would be much funnier without any of the acceptance speeches.
The only problem with my suggestion is that I actually thought Sarah Silverman did an awesome job hosting, especially because I usually find her stand-up routine pretty tiring. It usually goes something like: AIDs joke, Holocaust joke, fart joke, racist joke. Rinse and repeat. Ad nausea. But for the awards show, it was basically: Paris Hilton joke, make fun of some other celebrities, Paris Hilton joke. Repeat. Which I, personally, can deal with.
But, Dane Cook? Wow, never have I tired of anyone so quickly. His trajectory is awe-inspiring (in a bad way). He worked tirelessly doing stand-up for about 20 years. He created a MySpace page, and then got on SNL and was actually a decent host (as compared to say, Lindsay Lohan). Then, he is totally not funny ever after. Forever. He is like the
Liz Phair of comedians, where you build up about 12 awesome songs (or jokes) for a long time for a limited amount of people, so they are so tight and awesome nothing can go wrong. Then after everyone knows you, you can't replicate the genius of your
debut.